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 WHY POLLMAKER? 
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            There's never been an 
            easier way to obtain unbiased information from your customers. 
            PollMaker software puts you in control of your data collection 
            efforts.  You decide what data to collect from your 
            customers and when you collect it.  You determine where 
            your polling takes place and how your polling data is 
            reported.  Now you have the power to create your own 
            polls, run those polls and report on the resulting 
            data.  Best of all, this extraordinary power comes in a 
            software package that is compact, flexible and easy to 
            use. 
            Use PollMaker to 
            connect directly with your customers.  Do your customers 
            think your prices are too high?  Do they read the 
            newspapers in which you advertise?  Do they favor certain 
            services over others?  With PollMaker, you get feedback 
            directly from the source.  Your customers are the key to 
            your success.  Now you have direct access to information 
            about your customers allowing you to better target your products and 
            services to them.  
            Exploit the power 
            and flexibility of PollMaker:
  
            
              - Conduct a poll on a 
              stand-alone machine, on several machines located in the same room 
              or on several machines in remote locations.  Regardless 
              of the number and location of your polling machines, PollMaker 
              allows you to compile your results centrally for easy reporting 
              and analysis. 
              
 - Dictate the content 
              and the look and feel of your polls.  You create your 
              own polls from scratch - screen-by-screen, question-by-question - 
              quickly and easily.  Within each individual screen, you 
              control all visual elements including the layout and format of 
              text, background, graphics, buttons and input 
              fields.  You can even add sounds to your screens that 
              are triggered by certain events.  As a result, you can 
              design your polls to be consistent with your business' image and 
              brand. 
              
 - Apply logic in your 
              polls so that a poll asks different questions depending on a 
              respondent's answers given during the poll.  If you own 
              a restaurant, you can create a poll that only asks about the lunch 
              menu if a person indicates that they ate lunch at your 
              restaurant.   You can even set up your polls in 
              different languages and allow the respondent to decide in what 
              language to respond.  As a result, PollMaker provides 
              you with the ability to create polls that adapt to the specific 
              circumstances of each customer. 
              
 - Generate predefined 
              reports and graphs to help turn your raw polling data into useful 
              information.  You can use PollMaker reports to gain 
              insight into customer activity, behavior and 
              characteristics. 
              
 - Export your raw data 
              from PollMaker for use in spreadsheets, other databases or 
              statistical analysis applications.  PollMaker provides 
              powerful analysis tools with its included reports and graphs but 
              also provides the flexibility to share data with other 
              applications. 
              
 - Protect the 
              sensitive information provided by your customers through the use 
              of encrypted data files.  In addition, the PollMaker 
              software provides variable user security so that employees with 
              different roles can have different levels of access to your polls 
              and resulting data. 
              
 - Discourage 
              undesirable respondent activities that could impact the integrity 
              of your polling data.  For example, create polls that 
              discard results from incomplete polls, prevent respondents from 
              skipping questions and/or prevent respondents from answering a 
              question before having time to read it. 
  
Get more information about How 
            PollMaker 
    Works. 
 
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